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Antenna
When products are retired to make way for improved technology they are often cast aside to make room for newer, more efficient products.  Examples include the horse buggy, VCR Players, Cassette players, pagers – the list can go on. As new innovative products enter consumer markets they offer more for less – making their predecessors obsolete – a phenomenon commonly referred to as disruptive technology.
A contradiction to this “disruptive technology” trend is the TV antenna and receiving free TV over the airwaves. Large outdoor towers, indoor wire trees were the visual cost of getting it free. Through the last few decades the TV antenna’s story appeared to follow the same script – the old fashioned “rabbit ears” antenna on television sets gave way to pay for service digital cable, satellite and internet television offering consumer’s more channels.
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In 2009 this changed, and government mandated television signals to be switched over to broadcasting via a digital signal offering consumers free HD channels. The enabling technologies are the new HDTV antennas allowing homeowners to once again receive the free TV signals now digital and high definition. Various firms rushed to develop these new HD antennas, revealing a variety of challenges with respect to design, performance and cost.

North Vu Systems Inc. approached Design 1st with innovative new HDTV Antenna technology allowing for a small discrete antenna near the TV that would pick up signals 50 kilometers away.  The goal was to revamp the old fashioned look of the TV Antenna and turn the necessary object into a discrete elegant piece of your home decor. This required finding a balance between form and function ensuring NorthVu’s HDTV antenna would blend with modern consumer’s tastes and the wide variety of home entertainment system layouts.  To tackle this challenge, the Design 1st team worked with North Vu creating multiple design concepts and product iterations leading to the final design.

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The final product called the “NV20 Pro” debuted this past month at CES 2012 in Las Vegas. Product features include a signal range of up to 35 Miles, 40% smaller size than comparable products and no assembly required, just plug it in and watch local digital HD broadcast TV for free (no additional monthly subscription fees).

This coming March 2012 the NV20 Pro will be released to consumers and offer them the opportunity to view free HDTV channels on their TV.  With this antenna and a PVR what more can a person want.

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