“We recognized users’ inherent frustrations with traditional charging cables – from tangled messes to easily damaged wires. Our goal with Lūp was to address these pain points head-on and provide a solution that offers both practicality and durability,” said John Hanna of Lūp Cable. “Through close collaboration with Design 1st, we were able to seamlessly translate this vision into a reality, ensuring Lūp not only meets but exceeds user expectations.”

From Concept to Market in 3 Months

“Design 1st’s partnership with Lūp demonstrates our commitment to delivering successful production-ready, marketable solutions at every stage of product development,” says Donovan Wallace, Vice President Electronics Engineering at Design 1st. “There’s more engineering work here than you might think. It is not simply a bunch of random wires encased in plastic. Our collaboration with Lūp showcases the meticulous attention to detail and expertise that goes into crafting an innovative charging cable that truly simplifies the user experience.”

Key Features and Benefits of Lūp:

• Lightning-Fast Charging: Lūp provides up to 60W of power, ensuring quick charging for your phone, tablet, or laptop.
• Extreme Flexibility and Strength: With up to 240 ultra-fine strands per wire and a braided design using 96 high tensile fibers, Lūp offers both extreme flexibility and astonishing magnetic force, setting new standards for durability and functionality.
• Proprietary Magnet Technology: Lūp’s internal magnet, crafted from a novel blend of rare earth particles suspended in a proprietary elastomer, combines fierce magnetic attraction with remarkable pliability.