Our Embedded Software Development Experts

The success of your connected product relies on flawless software integration from the outset. Our embedded software team collaborates closely with designers and engineers throughout the development process, mitigating the risks and delays associated with integrating technologies and software from multiple vendors and platforms.

Video: Meet our electronics design team (1:45min)

Our Software team creates the production code for your new product (the physical device)

We specialize in developing cutting-edge embedded software solutions tailored to the unique requirements of your devices and applications. Our fully integrated software and hardware design teams work closely together with you to create innovative user experiences and custom apps. We have extensive project experience integrating advanced sensors, enabling real-time data analysis and control at the network edge.

Diagram linking device software code, production firmware on a custom desk phone, and a third-party production app

Man wearing a breathing mask device while a phone app displays breath rate readings

The Design 1st Software Engineering Team

Our Software Engineering team will:

Create Embedded Software that lives inside the physical product (production firmware)
Update your embedded production firmware in development and after product is launched
Create "concept" smartphone apps to interact with new product and visualize user tasks
Create "concept" desktop/server apps, to visualize the product operation before a third-party Smartphone/Desktop/Server App development team is in place
Work closely with your third-party "Production Apps" development team to define protocols for communications between device and apps, test functions, update code.

Production apps for smartphones, desktops, and servers communicate with your new product. These apps will require a third-party software development team to create your production software. The same team will also support the updates to your production apps that interact with your product, after the product is launched.

Embedded Software Development Specialties

Wired and Wireless Connectivity

We help you develop seamless wireless connections between physical devices and apps:

Wired Communication: Ethernet, RS422, RS485, USB 3.x, Modbus ASCII/RTU, CAN
Network Protocols: HTTP, COAP, MQTT, Websocket, REST, XML-RPC, TCP/IP/UDP
Communication Protocols: Bluetooth BLE 5.x, WIFI, LTE/NB-IoT/Cat-M, 6LoWPAN, Contiki, IEEE 802.15.x, Thread, Mesh, Lora, ANT, Zigbee, Matter
Bluetooth Low Energy (BLE) Connectivity: BLE is a wireless communication protocol that allows for low-power connectivity between devices.
Wi-Fi Connectivity: Wi-Fi is a popular wireless communication protocol that provides high-speed connectivity between devices.

Sensor Selection and Integration

Providing you assistance in sensor selection, design and testing for new devices:

Sensor Technologies: Sensors and peripherals: IMU, MEMS accelerometers, gyroscope, magnetometer, load/force, pressure, flow, ultrasonic, biometric (fingerprint), gesture, microphone, camera, gas, photodiodes, piezoelectric, time-of-flight, UWB, RFID, NFC, GPS/GNSS, RTK, stepper/servo motor/actuators, LCD, capacitive touch sensing, GSR, EEG/EOG
Sensor Interface Development: Once sensors are selected, embedded software experts can develop software interfaces that enable the device’s software to communicate with the sensors.
Sensor Calibration: Sensor calibration is critical to ensure accurate and reliable data measurement.

Embedded Systems Technology:

Tap into our deep expertise across the entire technology stack of embedded design, including:

Coding Languages: C/C++, C#, Python, Java, Javascript, Typescript, Angular, React, Flutter/Flow, SQL
Cloud Infrastructure: AWS IOT/Lambda, Azure, Google
AI Machine/Deep Learning: TensorFlow/Lite/Keras, PyTorch, Scikit-learn, Yolo, OpenCV, Sensors MLC (sensors machine learning core), Smart Devices
Operating Systems: FreeRTOS, Zephyr, Linux, Android, Arduino, VxWorks, QNX, CMSIS-RTOS
Microcontroller and microprocessors platforms: STMicroelectronics STM32, ST8, STM32MPx, Espressif ESP32, Nordic NRF52/53, Microchip PIC10/12/18/PIC32, Atmel ATMega8/16/32/64, ATSAM9, Cypress PSOC, Silicon Labs EFM, NXP i.MX 6/7/8, Texas Instruments, Qualcomm Snapdragon, Raspberry PI, Nvidia Jetson, ARM Cortex, RISC-V

Power Management Development:

Power management is an essential aspect of embedded systems design, as devices often operate on battery power. We help optimize your new product’s power by:

Low-Power Components: Choose hardware components that are designed for low power consumption, minimizing energy drain and enhancing overall device efficiency. We also have experience in wireless power technology.
Sleep and Idle Modes: Utilize sleep and idle modes to temporarily disable non-essential functions when they are not in use, conserving battery lie
Dynamic Voltage and Frequency Scaling (DVFS): Employ DVFS techniques to adjust voltage and clock frequency of the device’s components based on workload, matching power usage to processing needs.

Connected Device Development Done Right

Connected device projects often stumble not from lack of vision, but from poor collaboration between hardware, software, and design teams—leading to bugs, delays, and higher costs.

Four members of the electronics design team around a table with circuit boards and components

Avoid Costly Delays with a Fully Integrated Software Engineering Team

When software, hardware, and design teams from different organizations collaborate for the first time, integration challenges often emerge late, resulting in costly delays and potentially compromising the final product. Examples include:

Late-stage software issues derailing product launches
Hardware and software teams working in silos across different geographic regions and time zones
Integration challenges between design and engineering including complicated product/software interfaces
Difficult transition from prototype to manufacturing
Unpredictable development timelines

Full Service Software Engineering Expertise to Power Your Connected Devices

From wireless connectivity and edge AI to advanced user interfaces and real-time sensor integration, our embedded software team solves the toughest challenges—ensuring your product is smart, responsive, and market-ready.

Industrial PLC prototype with open control cabinet showing I/O cards and wiring on a test stand — Project: Industrial PLC system with complex I/O card architecture

Navigating Complex Wireless Ecosystems

Modern devices demand seamless connectivity across Bluetooth and WiFi protocols. Each standard brings unique certification requirements and implementation challenges that can delay product launches.

Our embedded team delivers reliable cross-platform communication solutions while optimizing for the critical balance of power consumption and range.

Learn More

Video: How we implement AI into products

Bringing AI Intelligence to the Edge

Bringing intelligence to resource-constrained devices requires careful balancing of performance, power, and cost. TinyML and edge processing demand sophisticated optimization techniques most development teams haven’t mastered.

We implement efficient AI solutions that make your product truly intelligent without compromising battery life or user experience.

Bike Pump LED bicycle wheel displaying Your Ad Here while riding — Project: LED Bicycle Advertising

Enabling Advanced User Interaction

Today’s users expect sophisticated touch, gesture, and display interactions that feel natural and responsive. Implementing features like haptic feedback, force-sensitive touch, and adaptive displays requires deep expertise in real-time processing and sensor integration.

We deliver intuitive interfaces that delight users and maintain reliable performance within your power budget.

Embedded firmware code on screen beside an engineer typing at a bench with a development board — In-House Custom Software Development Process

Custom Build Software Tools to Accelerate Your Product Development

Our custom in-house tools streamline firmware deployment, hardware integration, and testing, enabling rapid prototyping, iteration and fine-tuning.

Refined over 20 years and hundreds of connected device projects, our infrastructure gets your software up and running quickly—increasing software quality/reliability, reducing delays and keeping development on track.

Our Software Design Process

Developing software for physical products, especially those involving custom electronics like circuits, displays, keys, switches, and embedded custom components, requires a collaborative, iterative process that aligns software with hardware electronics constraints. The software controls the device’s functions, interfaces seamlessly with peripherals (via drivers for sensors, displays) and communicates (wired, wireless) with other products and systems.

Design & Planning

Functional Requirements and Specifications: gather function and performance targets and specifications.
Architecture Design: High level block diagram breakdown including key silicon component selection.
Component Selection and Sourcing: Research and choose electronic components based on the requirements.
Bill of Electronics Materials: generate detailed list of electronics components and related interconnect components.

Circuit & Layout Development

Schematic Design: Create a digital circuit diagram (schematic) that represents electrical connections and logic.
Analysis and Simulation: Simulate key circuit functions, signal integrity, thermal, iterative routing optimize signals, find issues.
PCB Layout Design: Transfer the schematic to a physical board layout. Place components and design interconnect copper routing.
System Interconnections: Define interconnection to off-board components: Antennas, switches, LEDs, displays, buttons…
Mechanical Integration: Integrate the PCBA and interconnections, to fit product size and shape and function requirements.
Design Reviews and Checks: Design Rule Checks, review fabrication and manufacturing, create check list.

Manufacturing & Validation

Generate Manufacturing Files: Export files for production: copper layers, solder mask, drill files, component list…
PCB Fabrication: Send all PCB specification files to a manufacturer for bare board production.
PCBA (Assembly): Send PCBA specification files to a manufacturer to populate the fabricated PCB with components.
Testing and Validation: Test the assembled board functional integrity and performance, debug and correct issues.

The idea to software release process is iterative based on user feedback requests and hardware changes may affect software states. Modeling tools, version control, and simulators enable methodical early software testing with the evolving hardware circuit design.