NorthVu - HDTV Fractal Antenna
HDTV Fractal Digital Antenna for Over-the-Air Television

Background & Design Requirements
The client came to Design 1st with innovative fractal technology to capture over-the-air television signals and wanted to develop a production-ready consumer device to sell in twelve months. Design requirements included:
- Unobtrusive design that would seamlessly blend into consumer home entertainment environments
- Optimized design with packaging for mass production
- Create a functional prototype for lab testing
Product Design Challenges
Implementing Design 1st’s proven process, the team was able to overcome several obstacles to:
- Create a proof-of-concept prototype using NorthVu's existing fractal technology with a 40Km range
- Build a virtual 3D model for thermal FEA simulations to ensure product quality over long-term
- Optimize packaging for costs and pallet shipping


Product Results
Through creativity and technical understanding, the NorthVu antenna became one of the top selling OTA (Over-the-air) antennas to capture free television signals in North America:
- Commercially successful partnership with NXP Semiconductor using their RF technology.
- Achieved rapid turnaround from concept to regulatory approval and volume production in fourteen months.
- NorthVu signed multiple distribution agreements with major retailers to become North America's top-selling OTA antenna in the indoor category.
North America's first commerically available indoor digital OTA (over-the-air) television antenna
“Design 1st delivered an ultra-compact, elegant and reliable enclosure and retail shelf packaging that will capture the attention of consumers and prospective partners. We are confident in outsourcing our requirements to Design 1st when we need them.”

Spenser Williams
CEO, NorthVu Systems Ltd.
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