Re-imagining a family of commercial fluid flow products for a global brand
Learn how an 80-year global enterprise refreshed a family of intelligent fluid flow systems and products by collaborating with a product design company
Background & Design Requirements
Armstrong came to Design 1st wanting to refresh the entire product-line of industrial pumps to match their historic brand and add new connected functionality:
Tackling an entire product family for design revisions while maintaining product quality and reducing manufacturing costs is a massive challenge that was overcome through several activities.
Following a twelve-month product design program, the first new Armstrong pump equipment products began rolling off the production line garnishing strong results, including:
Revolutionizing the 100-year old method of pump collar connection
“Design 1st should be commended for contributing to the overall vision of all lines of Armstrong product. The parabolic whiplash shape is coherent, innovative and embedded in the idea of science versus design”
Design Strategist, Armstrong Fluid Technology Inc.