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Stylish nostalgic 'retro cassette tape' watch for the iPod Nano

Turn Your Idea Into Reality
Deckster iPod Nano watch with a black leather strap worn on a wrist

An Inside Glimpse Into the Deckster iPod Watch Accessory

Initial Design Sketches

Background & Design Requirements

The client came to Design 1st wanting to replicate the function of a retro tape cassette for a wrist watch using the iPod Nano. Design requirements included:

  • Fluid motion opening of the hinge and latch design with one-size fits all leather band.
  • Get a working prototype ready in eight weeks to debut the device at the tradeshow.
  • Provide multiple concept designs to support client choices in look, form, and function.
  • Made and manufactured in North America, sustainable focus on the entire design and production.
Prototype housing for product testing

Design and Engineering Challenges

Implementing Design 1st’s proven process, the team was able to overcome several obstacles to:

  • Create a smooth "pop" opening of watch, with a "lock it" distinctive click.
  • Build 3D virtual model and renderings to visualize wristwatch band colors and styles.
  • Develop a functional CNC machined prototype for client user testing of device.
Engineering the cassette holder

Product Results

The Design 1st team developed an award-winning innovative design through creativity and technical understanding.

  • Developed patented Pop+Lock™ system of the cassette tape deck open and close system.
  • Achieved rapid turnaround from concept to production in under six months.
  • Support Deckster with North American only production of the device, which includes 39 Pieces
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Husband and Wife team up to create nostalgic "Made in North America" wristwatch design

“Our strong design vision needed to be translated into a functional and fashionable product that complements Apple’s impeccable design heritage. Design 1st met the challenge and developed a world-class timepiece that integrates well into the Apple iPod design aesthetic.”

Chrys & Dominic Coballe Founders, Deckster (N-Product) Inc.

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