Christie Digital - Cinema Projector
Digital Film Cinema Projectors for Movie Theaters


Product Design Requirements
Christie Digital came to Design 1st for an industrial design refresh and guidance on injection molded part design for two flagship $50,000+ per unit projector product lines. Working with the electronics and engineering team at Christie, the outcome was updated corporate branding for the products. One for mobile deployment and one for movie theaters.
- Create multiple design concepts to give Christie's flagship projector a new look aligned with the brand.
- Update user-interface controls to make operation simple with a streamlined design.
- Maintain the visual ‘DNA’ and bring a clean classic consistency to the new products
Design and Engineering Challenges
Design 1st moved quickly from ideas to concept sketches, providing the Christie team with a wide selection of rendered sketch families to choose from that also fit closely with the technical mechanical internal ‘engine’ planned in parallel.
- Blended visual elements and re-configured the UI presentation (colour, keys, display and labeling).
- Solve thermal issues with updated housing design of injection molded parts.
- Creation of a virtual 3D model for prototype simulations of devices with internal electronic components.


Product Results
Working with the Christie team, Design 1st created carefully designed parts and assemblies that balanced cost, quality, and manufacturing. Christie benefited from the ease with which the Design 1st team interfaced with their team and the Design 1st responsiveness, including an onsite stay while the engineering was being finalized.
- Achieved significantly lower project costs compared to the European ID firm used previously.
- Worked with Christie to choose quality injection plastic suppliers and integrate them to the supply chain.
- The refreshed projector is being used in over 75,000 projection solutions across North America
New look and feel for next generation of Christie projectors
“Design 1st was a valuable asset, given the depth of their design and engineering experiences as well as their core competencies in areas such as injection plastics, thermal analysis, tooling strategies and manufacturing.”

George Tsintzouras
Director of Product Management, Christie Digital
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