Gearwerx - Hershey Chocolate Truck

Hershey’s Milk Chocolate Campaign Pickup Truck

An Inside Glimpse Into the Development of Gearwerx's Hershey Chocolate Truck

Early Concept Sketches

Background & Design Requirements

Gearwerx came to Design 1st with an urgent project to launch a Hershey’s Milk Chocolate campaign pickup truck for a nationwide giveaway summer campaign in six weeks. The goal was to transport and deliver one million Hershey chocolate bars in four months using a custom pickup truck built to look like a chocolate bar.

Prototype Process and Challenges

The top challenge was the timeline, Gearwerx needed to deliver a finished truck in six weeks! To meet this date, the Design 1st team used a proven prototype-test-build process to develop the finished design.
Scale model prototype
3D Model Prototype
slide in bed chocholate truck
Final Truck on the Campaign Trial

Final Product Results

Through creativity and technical understanding, the Design 1st team built the custom campaign truck in record time:

Concept to custom Hershey cholocate truck in six weeks, delivered 1 Million Cholocate bars

“Design 1st transformed our ideas into a real ”wow” experience for people which took a depth of experience, strong collaboration and team work, constant problem-solving and a little bit of luck, plus meeting a agressive delivery timeline of six weeks.”
Adam Starr

President, Gearwerx Inc.

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