Gearwerx - Hershey Chocolate Truck
Hershey’s Milk Chocolate Campaign Pickup Truck
Background & Design Requirements
Gearwerx came to Design 1st with an urgent project to launch a Hershey’s Milk Chocolate campaign pickup truck for a nationwide giveaway summer campaign in six weeks. The goal was to transport and deliver one million Hershey chocolate bars in four months using a custom pickup truck built to look like a chocolate bar.
Prototype Process and Challenges
The top challenge was the timeline, Gearwerx needed to deliver a finished truck in six weeks! To meet this date, the Design 1st team used a proven prototype-test-build process to develop the finished design.
Final Product Results
Through creativity and technical understanding, the Design 1st team built the custom campaign truck in record time:
Concept to custom Hershey cholocate truck in six weeks, delivered 1 Million Cholocate bars
“Design 1st transformed our ideas into a real ”wow” experience for people which took a depth of experience, strong collaboration and team work, constant problem-solving and a little bit of luck, plus meeting a agressive delivery timeline of six weeks.”
President, Gearwerx Inc.