Pannexx – Portable Solar Trailer
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Gearwerx - Hershey Chocolate Truck
Hershey’s Milk Chocolate Campaign Pickup Truck
An Inside Glimpse Into the Development of Gearwerx's Hershey Chocolate Truck
Background & Design Requirements
Gearwerx came to Design 1st with an urgent project to launch a Hershey’s Milk Chocolate campaign pickup truck for a nationwide giveaway summer campaign in six weeks. The goal was to transport and deliver one million Hershey chocolate bars in four months using a custom pickup truck built to look like a chocolate bar.
- Match the exact color of Hershey's chocolate bar.
- Build a 3D chocolate bar extending from a bath of flowing chocolate into the back of the pickup truck
- Required pull-out coolers in the truck bed to hold thousands of chocolate bars ready to give away.
Prototype Process and Challenges
The top challenge was the timeline, Gearwerx needed to deliver a finished truck in six weeks! To meet this date, the Design 1st team used a proven prototype-test-build process to develop the finished design.
- Prototype started with playdough and a scale model truck from Walmart crafted into a finished design.
- Build a 3D virtual model to simulate airflow, dimensions, and meet highway traffic regulations.
- Created a full-size custom prototype with a mix of styrofoam, fiberglass, plastic, vinyl, and paint
Final Product Results
Through creativity and technical understanding, the Design 1st team built the custom campaign truck in record time:
- Truck handled over 10,000 chocolate bars a day over a four month period, with no hiccups.
- Met aggressive timeline, moving from design concept to fully-functional prototype in six weeks.
- Successfully delivered over 1 Million chocolate bars to hungry customers across the country
Concept to custom Hershey cholocate truck in six weeks, delivered 1 Million Cholocate bars
“Design 1st transformed our ideas into a real ”wow” experience for people which took a depth of experience, strong collaboration and team work, constant problem-solving and a little bit of luck, plus meeting a agressive delivery timeline of six weeks.”
Adam Starr
President, Gearwerx Inc.
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